Audience Studio UI for multi-table Behavior Activation
The Audience Studio UI now supports configuring multi-table Behavior Activations with up to four mapped behavior tables, for batch and journey activations, without the API.
Entries on this page are generated by AI from vendor sources. How AI is used
Destinations & connectors
Sending audiences and data to external platforms.
| Month | Changes |
|---|---|
| 2026-01 | 15 |
| 2026-02 | 12 |
| 2026-03 | 19 |
| 2026-04 | 18 |
| 2026-05 | 17 |
| 2026-06 | 20 |
| 2026-07 | 29 |
| 2026-08 | 21 |
| 2026-09 | 23 |
| 2026-10 | 25 |
| 2026-11 | 9 |
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Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20269 changes
Tealium 7 minor updates Destinations & connectors
- GA Adjust Events API connector expanded device identifier mapping source The Adjust Events API connector maps four hashed Android ID formats and Roku, Vizio and Samsung Tizen CTV identifiers.
- GA Adjust Events API connector Send Session action source The Adjust Events API connector sends server-side session events to Adjust through a new Send Session action.
- GA AWS S3 connector Generate unique file name at delivery option source The AWS S3 connector can generate a unique file name per flush so batched sends no longer overwrite the same object key.
- GA Microsoft Azure Blob Storage connector typed container name source The Azure Blob Storage connector lets customers type a container name directly instead of selecting it from a dropdown.
- GA OpenAI Events connector currency conversion mapping source The OpenAI Events connector converts major-unit amount values to minor units before sending data to OpenAI.
- GA Podscribe S2S connector separate automapping controls source The Podscribe S2S connector has separate automapping controls for e-commerce and identifier data instead of one combined control.
- GA Podscribe S2S connector referrer parameter support source The Podscribe S2S connector can send the referrer parameter along with server-side events.
Treasure AI 1 minor update Destinations & connectors
- GA caching_sha2_password authentication for MySQL Export source MySQL Export can connect to MySQL 8.0+ accounts using the caching_sha2_password authentication plugin via a new Connector/J 8.0 driver version option.
October 202625 changes
When-to-activate trigger controls for destinations
Lets admins enable or disable attribute-change and identity-change export triggers per dataflow; segmentation-change triggers always stay on.
Salesforce data out (consent sync)
Iterable syncs email opt-in and opt-out updates back to Salesforce Contact and Lead records, keeping consent status aligned between marketing and CRM.
Automatic pause and replay for failing event exports
Pauses an event export to a warehouse or storage destination after repeated failures and can replay saved data.
Adobe AEP 6 minor updates Data retention & lifecycle · Destinations & connectors
- GA Manual deletion of exported files in Data Landing Zone source Users can manually delete exported files from Azure or AWS Data Landing Zone destinations before the automatic seven-day deletion.
- Preview 6sense Segments destination source Real-Time CDP B2B Edition can activate account audiences to 6sense as API-created segments for ad campaigns, AI email and account prioritization; limited beta needing a 6sense Segments API account.
- GA (regional) UID2 identity conversion for The Trade Desk - CRM destination source The Trade Desk - CRM destination can convert email addresses and phone numbers to UID2 before activation via four new mapping namespaces, available in NAMER and APAC only, not EU.
- GA (regional) The Trade Desk Third-Party Audiences destination source Real-Time CDP can send audiences to The Trade Desk's Data Marketplace for buyers to license and target in programmatic campaigns, supporting TDID, GAID, IDFA and UID2; limited to US-based data providers.
- Announced 6sense Segments destination source Now Preview (week of 26 Oct 2026). Current summary: Real-Time CDP B2B Edition can activate account audiences to 6sense as API-created segments for ad campaigns, AI email and account prioritization; limited beta needing a 6sense Segments API account.
- Announced Manual deletion of exported files in Data Landing Zone source Now GA (27 Oct 2026). Current summary: Users can manually delete exported files from Azure or AWS Data Landing Zone destinations before the automatic seven-day deletion.
Hightouch 8 minor updates Destinations & connectors · SDKs · Paid media audiences…
- GA Adobe Campaign Classic All sync mode source Adobe Campaign Classic recipients and custom resources syncs support All mode, adding every row as a new record each run while leaving earlier records unchanged.
- GA Braze campaign trigger recipient identification by email or alias source Triggering Braze campaigns or Canvases can identify recipients by email address or user alias, not just external user ID, reaching users without a Braze external ID.
- GA Emarsys destination OpenID Connect authentication source Emarsys destinations can authenticate with OpenID Connect using a client ID and secret, alongside the existing WSSE method.
- Deprecation announced Emarsys destination WSSE authentication source Emarsys will stop supporting WSSE authentication on February 1, 2027; existing syncs keep working until switched to OpenID Connect.
- GA Braze plugins for Hightouch SDKs source Braze plugins for the Hightouch browser, iOS, and Android SDKs forward tracked user updates, events, and purchases to Braze for in-app messages and Content Cards.
- GA Iterable Update mode skip missing users source Syncs to Iterable in Update mode can skip records for users who don't exist in Iterable instead of rejecting them, so rejection alerts reflect only real errors.
- GA MNTN destination source A new MNTN destination syncs audience segments and conversion events to the MNTN connected TV advertising platform for targeting or exclusion.
- GA OpenAI destination custom audience syncing source The OpenAI destination now syncs custom audiences, matched on email, phone number, or Google advertising ID, in addition to conversion events.
Tealium 8 minor updates Destinations & connectors
- GA Google Ad Manager 360 connector segment metadata mapping source The Google Ad Manager 360 connector supports optional segment descriptions, integration codes, and whole-number member lifespans in days.
- GA Google DV360 Customer Match connector segment metadata mapping source The Google DV360 Customer Match connector supports optional segment descriptions, integration codes, and whole-number member lifespans in days.
- GA OpenAI Events connector partner-provided attribution records source The OpenAI Events connector sends partner-provided event-level attribution records to OpenAI using an existing Pixel ID and Conversions API key.
- GA Snowflake AI connector Tealium Datasource field source The Snowflake AI connector includes the Tealium Datasource in its response when mapped.
- GA Webhook connector full payload template variables source Webhook, Webhook OAuth2, Webhook mTLS, Webhook Client Certificate, Webhook JWT and Domo Webhook connectors support two reserved variables injecting the full event or visitor payload into custom request templates.
- GA Zeta Global Events connector authentication, identity and routing enhancements source The Zeta Global Events connector adds JWT authentication, server-side BSIN-to-anon_id resolution, optional UID handling, UCLID support, child-account routing and custom mappings.
- GA Yahoo DataX connector audience segment provisioning action source The Yahoo DataX connector can provision audience segments directly from a connector action, avoiding empty taxonomy payloads.
- GA Salesforce connector with Tealium-provided credentials source A separate Salesforce connector variant uses Tealium-provided credentials for authentication, now listed in the connector marketplace alongside the customer-credentials version.
September 202623 changes
Salesforce data out (consent sync)
Now GA (20 Oct 2026). Current summary: Iterable syncs email opt-in and opt-out updates back to Salesforce Contact and Lead records, keeping consent status aligned between marketing and CRM.
Activated destinations view in Audience Portal
Audience Portal can show each audience's activated destinations, including destination type, schedule, and recent flow-run status.
Microsoft Entra ID authentication for Azure destinations
Azure Event Hubs and Azure Blob Storage destinations can authenticate via a Microsoft Entra ID service principal, alongside existing key-based authentication.
Salesforce CRM OAuth 2 Client Credentials authentication
The Salesforce CRM destination adds OAuth 2 Client Credentials authentication alongside the existing Password Grant flow.
Customer.io export connector
Customer.io Export connector syncs Treasure Data CDP profiles and segments to Customer.io after each workflow run, supporting create, update and removal.
Audience-level reporting for additional destinations
LiveRamp Distribution, FreeWheel, and Snowflake Batch destinations will gain audience-level reporting, in addition to existing dataflow run-level reporting.
Microsoft Entra ID authentication for Azure destinations
Now GA (22 Sep 2026). Current summary: Azure Event Hubs and Azure Blob Storage destinations can authenticate via a Microsoft Entra ID service principal, alongside existing key-based authentication.
Salesforce CRM OAuth 2 Client Credentials authentication
Now GA (22 Sep 2026). Current summary: The Salesforce CRM destination adds OAuth 2 Client Credentials authentication alongside the existing Password Grant flow.
Adobe AEP 3 minor updates Destinations & connectors
- GA Amazon Ads destination without marketing actions requirement source The Amazon Ads destination connector no longer requires marketing actions to be configured, letting customers set up connections without them.
- GA Data type filter in destinations catalog source The destinations catalog Browse tab can be filtered by data type to find destinations faster.
- Announced Configurable macro order for destination file names source File-based destinations will let you reposition macros in the file name editor and preview the resulting file name before saving.
Hightouch 2 minor updates Destinations & connectors
- GA Salesforce object ID lookup match conditions source Salesforce and Salesforce Sandbox destination lookups support fixed-value match conditions alongside field-equals-column matching.
- GA SMTP Email destination JSON attachments source The SMTP Email destination can attach query results as a JSON file in addition to CSV.
Tealium 8 minor updates Destinations & connectors
- GA Webhook JDBC connector IBM Db2 support source The Webhook (JDBC) connector now supports IBM Db2 (LUW 11.1+) as a database type, with all six existing connector actions for audience and event data.
- Deprecation announced Adobe Analytics 2.0 connector non-batch action deprecation source Non-batch action in the Adobe Analytics 2.0 connector deprecated; use the batch action instead.
- GA Exactag S2S Tracking connector custom parameters source Exactag S2S Tracking connector's Send Onsite Conversion Request action supports custom parameters.
- Retired Salesforce Audience Studio connector source Salesforce Audience Studio connector removed from the connector marketplace.
- GA Zeta Global Events connector visitor profile data source Zeta Global Events connector adds support for sending visitor profile data to Zeta Global.
- GA Braze connector configurable batching intervals source Braze connector's Batch Track User action supports configurable batching intervals for lower-volume use cases.
- Deprecation announced SmartSurvey connector source SmartSurvey connector deprecated; no replacement or removal date given in the release notes.
- Deprecation announced Square connector source Square connector deprecated; no replacement or removal date given in the release notes.
Treasure AI 2 minor updates Pipelines & transformation · Destinations & connectors
- GA Scheduled Treasure AI Voice CDP export source Treasure AI Voice's CDP export now supports recurring schedules and an updated_at timestamp for incremental processing and deduplication.
- GA Add operation for Salesforce Marketing Cloud V2 export source Salesforce Marketing Cloud V2 export connector adds an Add operation that inserts only new records, skipping existing primary keys instead of updating them.
August 202621 changes
Open Catalog Access for Snowflake and Databricks
Publishes Complete CDP tables as an Iceberg catalog so Snowflake and Databricks can query them in place without copying data; not enabled by default, turned on by Treasure on request.
On-demand activation for streaming destinations
New private beta triggers an immediate resend of an audience's full membership to select streaming destinations, gated via Adobe representative.
ZoomInfo Account Audiences destination
New ZoomInfo Account Audiences destination activates account-level audiences for account-based marketing use cases.
Open Catalog Access for BigQuery
BigQuery access to Complete CDP tables through Open Catalog Access is available as an experimental integration.
Multi-table Behavior Activation
Behavior Activation now supports up to four linked behavior tables per activation via the Audience API, up from a single table; Console support pending.
Composite primary keys for Salesforce Marketing Cloud export
Salesforce Marketing Cloud V2 export connector now supports composite primary keys of up to four fields when creating Data Extensions.
Connector metadata attributes as mappable values
Connector metadata attributes (connector name, action name, audience ID, event feed name) can now be mapped to vendor parameters without hardcoding.
FreeWheel Data Suite destination
A new FreeWheel Data Suite destination creates and maintains FreeWheel segments with incremental membership updates for CTV targeting.
Purchasely destination
A new Purchasely destination syncs audience membership into custom audiences to personalize in-app paywalls.
Adobe AEP 4 minor updates Destinations & connectors · Security & certifications
- GA Adobe Target destination entitlement for Journey Optimizer orgs source The Adobe Target destination is now available to Adobe Journey Optimizer organizations, not only Real-Time CDP organizations.
- GA External ID for Amazon S3 destination assumed-role authentication source Amazon S3 destination's assumed-role authentication now passes your Org ID as sts:ExternalId, strengthening connection security.
- Announced Data type filter in destinations catalog source Now GA (22 Sep 2026). Current summary: The destinations catalog Browse tab can be filtered by data type to find destinations faster.
- GA Exclude exited profiles from LiveRamp Onboarding exports source LiveRamp - Onboarding exports no longer include profiles that exited an audience, reducing Records Under Management counts.
Hightouch 1 minor update Destinations & connectors
- GA Adobe Campaign Classic v8 staging table writes source Adobe Campaign Classic recipient syncs can opt into writing via Campaign v8 staging tables using Adobe's Ingest APIs.
Tealium 7 minor updates Destinations & connectors
- GA Rakuten Advertiser Transaction API connector default timestamp source Rakuten Advertiser Transaction API connector defaults Transaction Timestamp to the event timestamp when not explicitly mapped.
- GA Salesforce Journey Builder connector batched Send Event action source Salesforce Journey Builder connector adds a batched version of the Send Event to Initiate Journey action.
- GA Zeta Global Events connector source New server-side connector sending Tealium data to Zeta Global.
- GA AppsFlyer App Events connector array attributes source AppsFlyer App Events connector supports arrays in Event Data and Custom Data attributes.
- Retired FullStory API connector Server Events action source The Server Events action of the FullStory API connector has been removed as the connector moved to FullStory API v2.
- GA Facebook Conversions connector per-field hashing controls source Facebook Conversions connector adds per-field SHA256 hashing controls, separating e-commerce and identifier automapping with a Disable Identifiers Automapping option.
- GA MNTN Audiences connector automatic Source fields source MNTN Audiences connector automatically handles Source and Source Time in the Batch Upsert action, removing the need for manual mapping.
July 202629 changes
Batch Export connector - profile update
New Batch Export connector syncs customer profile attributes from Treasure AI directly to Batch's Profile Mass Update API.
Batch Export connector - audience export
Batch Export connector adds an Audience Export target that syncs Treasure AI segments to Batch audience lists for campaign targeting.
Adhese destination
New Adhese destination exports audiences as files to Adhese's cloud storage for targeted ad delivery on publisher inventory.
Hourly incremental dataset exports to destinations
Incremental dataset exports to destinations can now be scheduled hourly for fresher data delivery.
Option to export only mapped audiences to enterprise destinations
New toggle limits exported segment membership data to only mapped audiences for HTTP API, Amazon Kinesis, and Azure Event Hubs destinations.
Incrementality testing group mapping for Kevel destination
Kevel destination now supports mapping a profile attribute to the incrementality testing group field for exported records.
Microsoft Ads Customer Match destination
New beta Microsoft Ads Customer Match destination for email-based audience matching on Microsoft Advertising, access via account manager.
Eagle Eye destination
A new Eagle Eye destination issues loyalty coupons to audience members and cancels them automatically on audience exit.
MoEngage partner cohort API syncs
MoEngage segment syncs support a new partner cohort API, combining audience and attribute writes into a single sync.
Amazon S3 import and export enhancements
Centralizes S3 connection setup in the App Marketplace, adds cross-account role assumption auth, and allows exporting to a single folder.
Truncate mode for Iterable export
Iterable Export connector adds a truncate mode that replaces a list's membership in one job instead of separate add and remove jobs.
Adobe AEP 6 minor updates Destinations & connectors
- GA Additional mapping fields for Demandbase People destination source Demandbase People destination adds optional mapping for title, job level, and job function fields.
- GA Filter audiences by evaluation type, namespace and tags during activation source Activation workflow's audience-selection step adds filters for evaluation type, namespace origin, and audience tags.
- GA Search destinations and dataflows by flow name source Activation workflow's destination-selection step adds search by flow name plus filtering and tagging to find destinations.
- GA Search identity namespaces during audience mapping source A new search field filters the identity namespace list by name when mapping audiences during destination activation.
- GA ONCE export frequency and reduced file splitting for LiveRamp Onboarding source LiveRamp Onboarding destination adds a ONCE export frequency and reduces file splitting for large audiences to avoid overwrites.
- GA Higher file-split threshold for The Trade Desk - CRM destination source The Trade Desk - CRM destination's file-split threshold rises from 10 million to 100 million rows per exported file.
Hightouch 2 minor updates Destinations & connectors
- GA Google Cloud Storage sync upsert mode source Google Cloud Storage syncs gain an upsert mode that writes added and changed rows into a single file.
- GA Sinch MessageMedia subscription-state syncing source Sinch MessageMedia contact syncs can source subscribe/unsubscribe state per contact and match contacts by phone number.
Tealium 9 minor updates Destinations & connectors
- GA Cordial connector batch contact actions source Cordial connector adds batch actions for upserting contacts and adding or removing contacts from lists.
- GA Emarsys connector Engagement Event action source Emarsys connector adds a new Engagement Event action.
- Deprecation announced Emarsys connector External Event actions (deprecated) source Emarsys connector's External Event actions are deprecated in favor of the new Engagement Event action.
- GA OpenAI Events connector source Server-side connector for events and audiences that delivers marketing and conversion events to the OpenAI Events API for attribution and optimization.
- GA OpenAI Events connector separate e-commerce and identity automapping controls source The OpenAI Events connector splits automapping into separate e-commerce and identity options with improved help text for event types and user data fields.
- GA StackAdapt Audiences connector profile ownership mapping source StackAdapt Audiences connector supports profile ownership mapping via profileOwnedStatus, replacing the deprecated isOptedIn field.
- GA FTP connector Generate file name at delivery option source FTP connector actions add a Generate file name at delivery option so file names are set at flush time, producing fewer, larger files.
- GA Adform Segments connector global account support source Adform Segments connector adds flexible account scope for Partner and Advertiser structures, supporting Adform Audience Manager global accounts.
- GA Amazon S3 connector CSV/TSV and GZIP support source Amazon S3 connector adds CSV and TSV file format options and GZIP compression for data-send actions.
Treasure AI 1 minor update Destinations & connectors
- GA Workload Identity Federation auth for BigQuery output source BigQuery Output connector adds Workload Identity Federation authentication for keyless, short-lived token access, alongside existing JSON key auth.
June 202620 changes
Google Ad Manager 360 destination
Google Ad Manager 360 destination reaches general availability after previously being in beta.
Google Customer Match + Display & Video 360 destination
Google Customer Match + Display & Video 360 destination reaches GA after previously being in limited availability.
Adobe AEP Deprecation announced 16 Jun 2026 Ends Jul 2026 · End date passed · removal not confirmed in the record
Legacy Amazon Ads destination deprecation
The original Amazon Ads destination card is deprecated in favor of the renamed Amazon Ads (formerly v2); hidden end of July 2026.
Azure Private Link for Azure destinations
Routes exports to Azure Blob Storage, ADLS Gen2 and Event Hubs over private network links instead of the public internet.
Array fields as enrichment attributes in destination exports
Lets customers export array fields, whole or per-field, as enrichment attribute columns to cloud storage destinations.
When-to-activate trigger controls for destinations
Now GA (27 Oct 2026). Current summary: Lets admins enable or disable attribute-change and identity-change export triggers per dataflow; segmentation-change triggers always stay on.
Private Link support for Snowflake destinations
Adds a Private Link Enabled selector for Snowflake Streaming and Batch destinations to support private-only inbound accounts.
Selligent (Marigold Engage) export connector
New connector sends audience data from Treasure AI into Selligent (Marigold Engage) Lists and Segments, replacing custom workflow pipelines.
OpenAI destination
A new OpenAI destination syncs conversion events to OpenAI's Events API across all standard event types.
Partnerize destination
A new Partnerize destination syncs conversion events for server-to-server affiliate attribution, including multi-item orders.
Adobe AEP 1 minor update Destinations & connectors
- GA Higher external audience activation guardrail source Raises the maximum external audiences (custom upload, Federated Audience Composition, Audience Composition) per destination instance to 100.
Hightouch 3 minor updates Destinations & connectors
- GA CJ Affiliate destination source A CJ Affiliate (Commission Junction) destination syncs warehouse data to CJ Affiliate for affiliate marketing activation.
- GA CleverTap destination source A CleverTap destination keeps user profiles in sync with CleverTap from warehouse data.
- GA WhatsApp (via Twilio) destination source A WhatsApp destination via Twilio sends promotional messages, special offers, and order updates to opted-in customers from warehouse audiences.
Tealium 6 minor updates Destinations & connectors · Data ingestion
- Deprecation announced Optimizely Dynamic Customer Profiles connector (legacy) source Legacy Optimizely Dynamic Customer Profiles connector deprecated; customers should migrate to the Optimizely DCP connector.
- GA Dynamic Yield connector batch upsert/delete user action source Dynamic Yield connector adds an Upsert or delete a user (batch) action for event data.
- GA Movable Ink connector dynamic credential mapping source Movable Ink connector lets Access Key ID, Access Secret and Endpoint URL be dynamically mapped per action.
- GA OpenAI connector structured output mapping source OpenAI connector supports structured output mapping for schema-based AI responses, improving parsing and downstream activation.
- GA Elastic connector source New server-side connector sending Tealium data to Elastic.
- Deprecation announced New FTP connection setup removed from file import and FTP connector source The option to configure new FTP connections will be removed from the file Import data source and FTP connector; existing FTP configs keep working.
May 202617 changes
Row-based data retention for Salesforce Marketing Cloud export
Salesforce Marketing Cloud export connector adds row-based data retention, letting each exported row expire independently of the Data Extension's default policy.
Additional downstream destinations for Acxiom Audience Connection
Adds Roku, Samsung Ads, The Trade Desk (1st Party), Warner Bros. Discovery and Yahoo as supported destinations via Acxiom Audience Connection.
Expanded external audience types for Criteo destination
Lets custom upload, look-alike, federated and cross-app audiences (not only Segmentation Service audiences) activate to the Criteo destination.
Express activation for external audiences
An expressActivation flag speeds delivery of external audience membership data to batch destinations on subsequent activations.
Ometria destination
A new Ometria destination syncs contacts, orders, products and custom events via Ometria's push API.
WebDAV destination
A new WebDAV destination syncs data to any WebDAV server as CSV, JSON, NDJSON, XML or Parquet files.
Iterable 3 minor updates Destinations & connectors
- GA (regional) Data Sync on the EU data center source Iterable Data Sync can be hosted on Iterable's European data center, so EU-hosted projects can export their data to external storage.
- GA Data Sync SFTP destination source Iterable Data Sync can deliver exported data to an SFTP destination, alongside the existing warehouse and cloud storage destinations.
- GA Data Sync user profile field export source Iterable Data Sync exports user profile fields, including the Iterable-generated UUID, the customer's userID and the email address.
Adobe AEP 1 minor update Destinations & connectors
- GA Export file now for Federated Audience Composition destinations source Extends the Export file now on-demand export option to Federated Audience Composition destinations.
Tealium 6 minor updates Destinations & connectors
- Announced OpenAI Events connector source Now GA (Confirmed by 29 Jul 2026). Current summary: Server-side connector for events and audiences that delivers marketing and conversion events to the OpenAI Events API for attribution and optimization.
- GA Salesforce connector Upsert Custom Object actions source Salesforce connector adds batched and non-batched Upsert into Custom Object actions using an external ID.
- Deprecation announced Salesforce Email Studio (ExactTarget) connector source Deprecated but still functional; Salesforce ends support for its SOAP API login in Summer 2027. Replacement: Salesforce Email Studio OAuth connector.
- Announced LangChain connector source New connector integrates Tealium data with LangChain-based AI application pipelines.
- Announced Pinecone connector source New connector to send Tealium customer data to the Pinecone vector database.
- GA Quantcast Audiences Remove User hashed email mapping source Quantcast Audiences connector's Remove User from Segment action adds hashed email mapping.
Treasure AI 1 minor update Destinations & connectors
- GA Workload Identity Federation auth for Google Cloud Storage export source Google Cloud Storage Export connector adds Workload Identity Federation authentication for keyless, short-lived token access to GCS buckets.
April 202618 changes
Composable Audience Studio for Snowflake and Databricks
Zero-copy segmentation and activation directly on Snowflake or Databricks data, without moving data out of the warehouse.
Acxiom Audience Connection destination
Acxiom Audience Connection destination, enhancing audiences with Acxiom Real ID for activation across ad platforms, is now generally available.
Acxiom Real ID Audience Connection destination
Acxiom Real ID Audience Connection destination, activating audiences using Acxiom Real ID as the match key, is now generally available.
Amazon Ads v2 destination
New Amazon Ads v2 destination connects to Ads Data Manager with expanded identity types and cross-product data sharing.
Microsoft Ads Customer Match destination
Now GA (28 Jul 2026). Current summary: New beta Microsoft Ads Customer Match destination for email-based audience matching on Microsoft Advertising, access via account manager.
Reddit Custom Audience destination
New beta Reddit Custom Audience destination to send Experience Platform audiences to Reddit Ads.
Rokt destination
New Rokt destination connects audiences to Rokt's real-time decisioning for targeting, suppression and personalization.
Knock destination
A new Knock destination syncs audiences, users and objects for notification routing.
Topsort destination
A new Topsort destination syncs audiences to Topsort's Segments API for retail media network campaign targeting.
Braze 1 minor update Destinations & connectors
- GA Mixpanel EU/India data center support for Currents source The Currents Mixpanel integration can route data to Mixpanel's EU or India data centers instead of only the default region.
Adobe AEP 3 minor updates Destinations & connectors
- GA Profile counts for streaming destinations in activation review source Activation workflow review step now shows profile counts for already-activated audiences on streaming destinations, not just batch.
- GA Pinterest destination token expiry visibility source Pinterest destination now displays token expiration date so users know when to refresh authentication before exports stop.
- GA Timestamp column for Snowflake Streaming destination source Snowflake Streaming destination now writes a TS column showing when each row in the shared table was last updated.
Tealium 5 minor updates Destinations & connectors
- GA Anthropic connector source New server-side connector integrating Tealium with Anthropic; the release notes do not describe the specific actions.
- GA Google Ads Customer Match Data Manager API actions source Google Ads Customer Match connector adds new actions based on the Google Data Manager API, replacing older Google Ads API actions.
- GA Google DV360 Customer Match Data Manager API actions source Google DV360 Customer Match connector adds new actions based on the Google Data Manager API, replacing older Google Ads API actions.
- Deprecation announced Google Ads Customer Match connector legacy actions deprecation source Tealium plans to deprecate older Google Ads Customer Match actions in favor of ones built on the Google Data Manager API; no removal date given.
- GA dotdigital connector CloudStream actions source dotdigital connector adds support for CloudStream actions.
March 202619 changes
Adobe Advertising DSP connection with additional identities
New Adobe Advertising DSP connection adds support for additional identities, including exporting cookie-based identities, beyond the legacy connection.
External audience support for Export file now and ad-hoc activation API
Export file now (UI) and the ad-hoc activation API now support external audiences, such as custom upload, look-alike, federated, and cross-app audiences, for batch file-based destinations.
External audience support for The Trade Desk CRM, Criteo, and Pinterest
The Trade Desk CRM, Criteo, and Pinterest destinations can now activate external audiences, including custom upload, look-alike, federated, and cross-app audiences.
FreeWheel destination
New FreeWheel destination sends Real-Time CDP audiences as daily batch files for CTV, video, and display targeting; access requires contacting your Adobe account team.
OAuth 2 with mTLS for HTTP API destinations
HTTP API destinations can now authenticate with OAuth 2 when the token endpoint requires mutual TLS (mTLS).
V2 table structure for Snowflake Batch destination
New V2 table structure for Snowflake Batch adds separate audience name and audience origin columns; new destination connections get both the V2 and the original table structures.
Adestra destination
A new Adestra (MessageFocus) destination syncs contact data and manages list subscriptions.
PAR Punchh destination
A new PAR Punchh destination syncs audience data for customer segment management.
Resonate destination
A new Resonate destination matches first-party data against Resonate's identity graph for enrichment and targeting.
Adobe AEP 3 minor updates Destinations & connectors
- GA Higher limit for custom upload audiences per destination source The per-destination-instance limit for custom upload audiences doubles from 10 to 20.
- GA Searchable region selector for Snowflake Batch destination source Snowflake Batch destination adds a searchable region dropdown, combining search and selection into one control.
- Deprecation announced V1 table structure for Snowflake Batch destination source The original Snowflake Batch table structure, without separate audience name and origin columns, is kept beside the V2 tables only until the end of June 2026, after which it is deprecated.
Tealium 6 minor updates Destinations & connectors
- GA Data Type filter for connectors screen source The Your Connectors screen adds a Data Type filter to show connectors by Event Data Actions or Visitor Data Actions, with counts updated accordingly.
- GA Quantcast Audiences Remove User from Segment action source Quantcast Audiences connector adds a Remove User from Segment action.
- GA Webhook connectors configurable batch timeout source Webhook connectors add a configurable timeout setting for batch actions.
- GA Webhook JDBC connector Amazon Redshift support source Webhook JDBC connector adds Amazon Redshift support, enabling direct insertion of large data payloads.
- GA Amazon Bedrock AI connector inference parameter mapping source Amazon Bedrock AI connector adds inference parameter mapping and an improved model selection list.
- GA Podscribe S2S connector source New server-side connector sending Tealium data to Podscribe.
Treasure AI 1 minor update Destinations & connectors
- GA Unified contact destination and folder support for Oracle Eloqua export source Oracle Eloqua Export connector merges the legacy Contact Shared List destination into Contact and adds in-connector folder creation and selection.
February 202612 changes
Iterable Data Sync
Automates export of Iterable-enriched customer data to a customer's own AWS S3, BigQuery, Databricks or Redshift storage, with sync monitoring in-app.
Snowflake Batch destination
Snowflake Batch destination reaches worldwide GA, lifting the prior US-only and default-merge-policy-only limits from its limited release.
Events sync to Microsoft Fabric
Hightouch Events supports syncing directly into SQL tables in Microsoft Fabric for Azure-based data stacks.
Snowflake Iceberg destination
A new Snowflake Iceberg destination syncs models directly into Snowflake Iceberg tables.
Klaviyo consent status export
Klaviyo Batch Export connector adds Klaviyo's Subscription (Consent) API support to sync true customer consent status in bulk, not just list membership.
Tealium 7 minor updates Destinations & connectors
- GA Amazon Bedrock AI connector EventStream actions source The Amazon Bedrock AI connector adds actions that can run in Tealium EventStream, not only AudienceStream.
- Deprecation announced Google DV360 Customer Match legacy actions deprecation source Tealium plans to deprecate older Google DV360 Customer Match actions in favor of new ones built on the Google Data Manager API; no removal date given.
- GA Google Vertex AI connector source Tealium adds a server-side connector for sending data to Google Vertex AI.
- GA Yahoo DataX v2 connector source New Yahoo DataX connector using OAuth 2.0, replacing the legacy connector ahead of its March 2026 retirement.
- GA OpenAI connector source New server-side connector integrating Tealium with OpenAI; the release notes do not describe the specific actions.
- Deprecation announced Yahoo DataX connector (legacy) source Existing Yahoo DataX connector renamed 'Yahoo DataX (Legacy)' and deprecated, to be removed from the marketplace on 2026-03-12.
- Announced Yahoo DataX v2 connector source Now GA (19 Feb 2026). Current summary: New Yahoo DataX connector using OAuth 2.0, replacing the legacy connector ahead of its March 2026 retirement.
January 202615 changes
Editing of destinations and marketing actions
All users can now edit existing destinations and their marketing actions, previously available only to a limited set of users.
Index Exchange destination
New destination connector exports audiences from Experience Platform to Index Exchange's programmatic advertising platform.
Kevel destination
New streaming destination connector activates audiences into Kevel's UserDB and Segment Management APIs for retail media targeting.
Phone number activation for The Trade Desk - CRM destination
The Trade Desk - CRM destination can now activate hashed or unhashed E.164 phone numbers alongside email addresses.
FreeWheel destination
A new FreeWheel destination syncs audience segments directly to FreeWheel.
Magnite Match destination
A new Magnite Match destination sends email-based audiences to Magnite for audience matching and activation.
Podscribe destination
A new Podscribe destination syncs event data for podcast ad tracking and measurement.
Adobe Experience Platform engagement data sync
Paid add-on syncing MoEngage engagement data such as clicks and opens back to Adobe Experience Platform's CDP for real-time personalization.
Adobe AEP 5 minor updates Destinations & connectors
- GA Higher audience mapping limit for Adobe Target destination source The maximum audiences mappable to a single Adobe Target destination increased from 50 to 250, matching other destinations.
- GA Regional endpoint selection for Braze destination source Braze destination configuration now lets customers pick from all of Braze's region-specific SDK endpoints.
- GA Field display-name toggle in destination mapping source The destination mapping step now lets users toggle between full XDM field names and their display names.
- GA Weekly and monthly scheduling for LiveRamp Onboarding destination source LiveRamp Onboarding destination exports can now be scheduled weekly or monthly, rolling out gradually through January 30.
- GA Predefined mappings for The Trade Desk and Microsoft Bing destinations source The Trade Desk and Microsoft Bing destinations now include predefined mandatory mappings to speed up activation setup.
Tealium 2 minor updates Destinations & connectors
- GA Quantcast Audiences hashed email mapping source Quantcast Audiences connector can now map hashed email identifiers for audience matching.
- GA Amazon Connect connector source New server-side connector sending Tealium data to Amazon Connect.