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AI generatedAI generated Entries on this page are generated by AI from vendor sources. How AI is used

Real-time profile access

Low-latency lookup of profile data by other systems.

Recorded changes per month
MonthChanges
2026-011
2026-020
2026-030
2026-041
2026-050
2026-061
2026-072
2026-080
2026-092
2026-012026-09

Select a month to view the whole-record timeline. This clears timeline filters.

Platforms with recorded changes

Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.

Adobe AEP Tealium Treasure AI

Timeline

Timeline filters

Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.

Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.

September 20262 changes

Tealium 1 minor update Real-time profile access
  • GA Context API engine filter rule
    Tealium 30 Sep 2026
    source
    Each Context API engine can apply an optional filter rule limiting which visitors are written to and read from it, for consent enforcement or to cut billable writes.

July 20262 changes

Treasure AI 1 minor update Real-time profile access

June 20261 change

April 20261 change

January 20261 change

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