Loyalty challenge details page
A dedicated details page shows a loyalty challenge's configuration, audience, journey, tasks, rewards and performance metrics such as revenue, enrollment and completion rate.
Entries on this page are generated by AI from vendor sources. How AI is used
Loyalty programs
Points, tiers, challenges and member management.
| Month | Changes |
|---|---|
| 2026-03 | 1 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 1 |
| 2026-08 | 0 |
| 2026-09 | 10 |
| 2026-10 | 3 |
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Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20263 changes
Adobe AJO 3 minor updates Loyalty programs
- GA Autosave for Loyalty challenge drafts source Loyalty challenge drafts save automatically while being edited, letting admins publish a challenge or generate its journey without saving manually first.
- GA Performance settings for Loyalty configurations source The Performance settings tab in Loyalty configurations lets admins pick profile and event datasets and a priority KPI (revenue, engagement, redemptions or conversions) to emphasize in the insights feed.
- GA Task completion requirements for Streak challenges source Streak challenge configuration now uses a Task completion requirements dropdown requiring one or all tasks on consecutive days, replacing the former non-consecutive option.
September 202610 changes
AI loyalty challenge recommendations
The Loyalty Performance view's Opportunities and Trend tabs surface AI-detected trends like tier friction or challenge drop-off with a one-click Create with AI action, and Coworker chat can generate challenge ideas.
Per-member loyalty challenge deadlines
Loyalty challenges can set a completion deadline as a number of days after each member's own opt-in date, instead of one fixed program-wide end date.
Loyalty event mapping visual builder
Loyalty event mapping got a visual builder with field search, per-row status, and JSONata preview; renamed from Event Definitions to Event Mappings.
AI loyalty challenge recommendations
Now GA (30 Sep 2026). Current summary: The Loyalty Performance view's Opportunities and Trend tabs surface AI-detected trends like tier friction or challenge drop-off with a one-click Create with AI action, and Coworker chat can generate challenge ideas.
Per-member loyalty challenge deadlines
Now GA (30 Sep 2026). Current summary: Loyalty challenges can set a completion deadline as a number of days after each member's own opt-in date, instead of one fixed program-wide end date.
Adobe AJO 4 minor updates Dynamic content & personalization language · Loyalty programs
- GA Loyalty domain in Content Card personalization source The Content Card personalization editor supports a Challenges domain, exposing challenge metadata for the launch, in-progress and end stages of a loyalty challenge.
- GA Loyalty for Healthcare Shield and Privacy and Security Shield customers source Journey Optimizer Loyalty is available to Healthcare Shield and Privacy and Security Shield customers.
- GA Loyalty challenges with no end date source Loyalty challenges can now be set to never expire by choosing 'No end date' for the challenge schedule.
- Announced Loyalty domain in Content Card personalization source Now GA (30 Sep 2026). Current summary: The Content Card personalization editor supports a Challenges domain, exposing challenge metadata for the launch, in-progress and end stages of a loyalty challenge.
July 20261 change
Loyalty Challenges
Loyalty Challenges lets marketers build gamified standard, streak, or sequential challenges with rewards and reporting.
March 20261 change
Loyalty skill for Customer Agent
Customer Agent can now answer points and rewards questions and link customers to their loyalty portal across webchat, text, email and WhatsApp.