Entries on this page are generated by AI from vendor sources. How AI is used
Approval workflows
Review and approval gates before journeys, campaigns, content or configuration go live, including approval policies, multi-step approvers and audit trails.
| Month | Changes |
|---|---|
| 2026-01 | 3 |
| 2026-02 | 0 |
| 2026-03 | 1 |
| 2026-04 | 2 |
| 2026-05 | 3 |
| 2026-06 | 1 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 4 |
| 2026-10 | 5 |
| 2026-11 | 1 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Adobe AJO Bloomreach Braze Klaviyo MoEngage SFMC Engagement SFMC Next Hightouch Treasure AI HubSpot SF Account Engagement
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20261 change
October 20265 changes
Agentic Standards
Lets teams define Campaign and Canvas Standards, rulesets for brand, organizational, and technical requirements, and run an agentic evaluation against them before launch.
Compliance, coordination and unified calendar for marketing operations
Marketing Planning and Operations will add tactic templates, compliance reviews before execution, tasks and approvals with Slack, and a unified program and campaign calendar; planned from late October 2026.
Ask and Auto modes for AI Studio tdx command approval
AI Studio's command approval selector now offers Ask, which requests approval before tdx commands, or Auto, which runs them without the approval card, set per chat.
Approval cards in Composer
Composer shows a card detailing proposed campaign sends or schedules, coupon changes, or custom object changes before a user approves them.
Staged approvals with change requests
Approvers can request changes on emails, pages and blog posts, and approvals can now run in multiple stages.
September 20264 changes
Approval gate for AI Studio tdx commands
AI Studio agents now show a question card asking approval before running a tdx command, including read-only queries, except on action-schedule runs.
Approval step for Composer-created campaigns
Composer drafts campaigns that users review, naming them, approving or declining, and giving feedback before anything is created.
Skip template pre-approval for WhatsApp Direct Send utility messages
Planned: WhatsApp Direct Send will let Engagement send utility messages without waiting for template pre-approval and catch template category mismatches before they trigger account restrictions; availability after November 2026.
Content requirements for distributed marketing and alerts
Set required phrases and character limits that distributed marketing and alert content must meet.
August 20261 change
Ad Studio review and approval workflow
Ads move through a review and approval process in Ad Studio, with a kanban status board and full status/comment history.
June 20261 change
MoEngage Go mobile companion app
iOS/Android companion app for monitoring campaign performance, approving or rejecting items pending review, and pausing or stopping live sends away from desktop.
May 20263 changes
Approval workflow for scenarios
Scenarios gain configurable approval workflows with up to 20 steps, three enforcement modes, and a full audit trail of approval actions.
Brand-consistency enhancements for Distributed Marketing and Alerts
Enhancements to Distributed Marketing and Alerts help maintain consistent tone, voice and brand.
HubSpot 1 minor update Approval workflows
- GA One-click approval reminders source A bell icon in the Approvals panel lets requesters nudge approvers directly without chasing them in a separate channel.
April 20262 changes
Hightouch 1 minor update Approval workflows
- GA Draft denial email notification source Draft authors receive an email notification when their submitted request is denied.
HubSpot 1 minor update Agent building & orchestration
- GA Draft mode and embedded testing for Customer Agent source Changes to Customer Agent can be tested safely in draft mode with inline panels explaining which sources and rules were used before publishing.
March 20261 change
Approval controls for agent CRM write actions
Agent configuration adds separate read/write toggles per CRM tool, with an optional human approval step before a write action executes.
January 20263 changes
Prevent self-approval in Approval Policy
Approval Policies can now prevent journey or campaign creators from approving their own objects.
Marketing-approved content sharing via Distributed Marketing and Alerts
Distributed Marketing and Alerts shares Account Engagement's marketing-approved email, SMS and WhatsApp templates with Salesforce Platform users for connected sends.
HubSpot 1 minor update Monitoring & alerting
- GA Filters in the Breeze agent inbox source The Breeze agent inbox adds filters by execution status, request source, agent, and owner, plus a super admin toggle for portal-wide visibility.