IP-based bot click filtering for SMS and RCS
SMS and RCS click tracking checks the IP address and user agent of each click and excludes clicks from known automated link scanners from reported click metrics.
Entries on this page are generated by AI from vendor sources. How AI is used
Deliverability & sender infrastructure
IPs, domains, link shortening, bot filtering and deliverability monitoring across channels.
| Month | Changes |
|---|---|
| 2026-01 | 3 |
| 2026-02 | 2 |
| 2026-03 | 5 |
| 2026-04 | 0 |
| 2026-05 | 3 |
| 2026-06 | 3 |
| 2026-07 | 2 |
| 2026-08 | 2 |
| 2026-09 | 8 |
| 2026-10 | 5 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20265 changes
Performance-based Dynamic Sender Routing
Switches SMS or Email traffic to a fallback sender when a sender's delivery or sent rate drops below a threshold.
Bloomreach 1 minor update Deliverability & sender infrastructure
- GA Simplified Microsoft SNDS integration setup source Signing up for the Microsoft SNDS deliverability integration is simpler because Bloomreach completes setup, and a read-only page lists connected IPs.
Braze 2 minor updates Deliverability & sender infrastructure
- GA Apex proxying for custom link-shortening domains source New custom link-shortening domains point directly to Braze's link infrastructure via A/AAAA records instead of a CNAME to a shared domain; existing domains are unaffected.
- GA Intelligent ranking for automated IP warming source Automated IP warming adds an Intelligent ranking mode that scores users by predicted engagement from an uploaded CSV of prior opens and clicks, warming up to the most engaged users first.
September 20268 changes
Proxied custom sender domain provisioning
Adds the ability to provision and secure proxied custom domains for sender authentication.
Guided email deliverability troubleshooting
Provides step-by-step guidance to diagnose and fix email deliverability problems.
Email deliverability health monitoring and alerts
Continuously monitors email deliverability health and automatically alerts marketers to issues.
Post-send link editing
Edit the destination of a tracked link in an email after it has already been sent.
SMS bot click detection
Filters bot-generated clicks from SMS link reports for more accurate click-rate measurement.
Adobe AJO 1 minor update Deliverability & sender infrastructure
- Preview Increased subdomain delegation limit source Subdomain delegation limit can rise from 100 to up to 3000, depending on license, for a limited set of customers.
Braze 1 minor update Deliverability & sender infrastructure
- GA Multiple link shortening domains source Adds support for multiple link shortening domains for SMS, MMS, and RCS so messages aren't dependent on one shared domain.
Treasure AI 1 minor update Deliverability & sender infrastructure
- GA Bot event classification for email delivery events source Open and Click email delivery event records include an isBotEvent field (Likely/Unlikely) flagging automated versus human activity, without filtering or removing events.
August 20262 changes
Bot management for email
Adds bot click detection and configurable IP/User-Agent blocklists to email open and click tracking, plus maintained default lists.
Adobe AJO 1 minor update Deliverability & sender infrastructure
- GA Multi-SAN CSR generation for custom subdomains source Custom subdomain CSR generation now automatically includes both data and cdn subject alternative names.
July 20262 changes
External deliverability data in email deliverability dashboard
Email deliverability dashboard now pulls in Google Postmaster Tools and Microsoft SNDS data, including spam rate, authentication pass rates and history.
Bloomreach 1 minor update Deliverability & sender infrastructure
- GA Fixed outbound IPs for import/export integrations source Fixed outbound IP addresses now cover nearly all import and export integrations, including S3, Azure Blob, MSSQL, Snowflake, Databricks and SSH-tunnel SQL.
June 20263 changes
Email HTML size optimization
Emails can now have their HTML stripped of unneeded whitespace, comments, and redundant code to aid deliverability and load time.
Microsoft SNDS data in Deliverability Center for Amazon SES
Deliverability Center now shows Microsoft SNDS metrics for dedicated sending IPs when sending email via Amazon SES, backfilling up to 90 days.
Klaviyo-provisioned WhatsApp sending numbers
Accounts can obtain a WhatsApp sending number directly from Klaviyo instead of a third-party provider.
May 20263 changes
Separate branded domains for transactional and service email
Accounts can set up separate branded sending domains for transactional and service email to protect reputation from marketing volume.
Email Link Shortening
New premium add-on replaces long tracking URLs with shorter on-brand links at send time to reduce message clipping risk.
Klaviyo 1 minor update Deliverability & sender infrastructure
- GA Self-serve dedicated click-tracking domain source A dedicated click-tracking domain can now be set up directly in account settings for cleaner link URLs.
March 20265 changes
Domain certificate renewal alert subscription
Admins can now subscribe to alerts when an email deliverability domain certificate is nearing or has passed expiration.
WhatsApp deliverability hub
A centralized hub now monitors WhatsApp quality rating, engagement metrics and policy alerts.
Bloomreach 1 minor update Deliverability & sender infrastructure
- GA Bot detection for SMS click events source Bot detection for SMS click events adds a new user agent signature, flagging matching clicks as bot traffic.
Klaviyo 2 minor updates Deliverability & sender infrastructure
- GA Self-serve dedicated IP visibility source Dedicated IP addresses and warming progress can now be viewed directly in Klaviyo without contacting support.
- GA Toll-free registration transparency improvements source Toll-free registration now shows rejection reasons in-app and requires EIN for new submissions.
February 20262 changes
Migrate subdomains from CNAME to custom delegation
Subdomains can now be migrated from CNAME to custom delegation directly in the interface, in Limited Availability.
Automated IP warming
Gradually ramps daily send volume on an IP, sending to the most engaged subscribers first to build inbox provider trust.
January 20263 changes
Managed dedicated IP email sending
Email sends are automatically assigned dedicated sending IPs that are monitored and rebalanced across shared and dedicated pools based on volume and delivery trends.
SFMC Next 2 minor updates Deliverability & sender infrastructure
- GA Low-Performing Campaign view for deliverability source The Low-Performing Campaign view flags underperforming SMS, WhatsApp and Mobile Push campaigns, with delivery-status filters to visualize trends and failure causes.
- GA WhatsApp Marketing Messages Lite delivery optimization source Enabling Marketing Messages Lite applies Meta-provided optimizations to outbound WhatsApp marketing template messages for better delivery and ad-spend return.