Leads tab for ad-generated leads
A Leads tab centralizes leads from lead-gen ads with filters and alerts for form issues.
Entries on this page are generated by AI from vendor sources. How AI is used
Paid media audiences
Activating audiences and conversions in advertising platforms.
| Month | Changes |
|---|---|
| 2026-01 | 7 |
| 2026-02 | 3 |
| 2026-03 | 2 |
| 2026-04 | 9 |
| 2026-05 | 3 |
| 2026-06 | 7 |
| 2026-07 | 6 |
| 2026-08 | 4 |
| 2026-09 | 12 |
| 2026-10 | 14 |
| 2026-11 | 1 |
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Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20261 change
Tealium 1 minor update Paid media audiences
- GA TikTok Audiences connector multiple identifier mapping source The TikTok Audiences connector maps email, phone and mobile advertising IDs together in a single audience action.
October 202614 changes
Google Ads recommendations in HubSpot
Marketers can view and apply Google's per-campaign ad recommendations directly inside HubSpot.
Braze 1 minor update Paid media audiences
- Beta Audience Sync to Google DV360 source Syncs Braze audiences to Google Display & Video 360 to target, trigger, and suppress ads across DV360 inventory such as YouTube, connected TV, and the open web.
Iterable 1 minor update Paid media audiences
- GA TikTok Ads audience integration source Iterable sends exported lists or journey audiences to TikTok Ads as Customer File audiences for paid social targeting.
Hightouch 1 minor update Paid media audiences
- GA OpenAI destination custom audience syncing source The OpenAI destination now syncs custom audiences, matched on email, phone number, or Google advertising ID, in addition to conversion events.
Tealium 4 minor updates Paid media audiences
- GA Amazon Ads Conversions connector new events and Manager ID mapping source The Amazon Ads Conversions connector adds new event types and Manager ID field mappings.
- GA Amazon Ads Data Manager connector non-manager account support source The Amazon Ads Data Manager connector supports non-manager Amazon advertising accounts.
- GA Google Ads Data Manager Conversions connector source A new connector sends conversion events to Google Ads through the Data Manager API.
- GA Google Ads Store Sales connector transaction date mapping source The Google Ads Store Sales connector maps a date attribute to the transaction date/time for store sales conversion uploads.
Treasure AI 3 minor updates Paid media audiences
- GA REST API support for Microsoft Advertising Export connector source The Microsoft Advertising Export connector can now use the Microsoft Advertising REST API instead of SOAP, which Microsoft is retiring.
- Preview Equativ Export connector source Early access connector that exports segment taxonomy and profile membership from Treasure AI to Equativ for ad targeting, with exports routable to US, EU or APAC Equativ environments.
- Preview OpenAI Ads Conversion API export connector source The connector sends server-side conversion events, including hashed email and phone identifiers, from Treasure AI to an OpenAI Ads Pixel via the Conversions API, in batches of up to 1,000 events.
HubSpot 2 minor updates Paid media audiences
- GA Ads Conversion Events tab source The renamed Conversion Events tab adds error indicators and 7-day conversion metrics for ad campaigns.
- GA ChatGPT pixel and conversion events source A ChatGPT pixel sends CRM events like lifecycle stage changes and form submissions back to ChatGPT ads.
September 202612 changes
ChatGPT Ads integration
ChatGPT Ads can be created, launched and tracked directly from HubSpot alongside Google, Facebook and LinkedIn ads, with leads synced automatically to CRM contacts.
Microsoft Ads integration
A new Microsoft Ads integration brings reporting and attribution for Microsoft Ads campaigns alongside other ad channels in HubSpot.
Adform Export connector
New Adform Export connector sends audience definitions and members to an Adform-managed S3 bucket for DSP targeting; currently in beta.
Amazon Ads audience sync via Ads Data Manager
Amazon Ads first-party audience syncs use Ads Data Manager instead of AMC audiences, with Hightouch creating and sharing the audience directly to Amazon DSP.
TikTok Smart+ ad creation
TikTok Smart+ Traffic ads can be created in HubSpot, with TikTok's AI generating and testing up to 50 creative variations, five text variants and three CTAs.
Tealium 6 minor updates Paid media audiences
- GA Facebook Audiences connector per-identifier hashing controls source The Facebook Audiences connector lets each identifier be marked Apply SHA256 Hash or Already SHA256 Hashed, reducing hashing ambiguity and double-hashing.
- GA Facebook Conversions connector net_revenue field for Value Optimization source The Facebook Conversions connector adds a net_revenue custom data field to support Meta's Value Optimization for Profit.
- GA Facebook Conversions connector Event ID JSON templates source Facebook Conversions connector supports JSON template-based values for the event_id parameter in Meta Conversions API requests.
- GA Google Ads Customer Match IP address mapping source Google Ads Customer Match connector supports IP address mapping in Data Manager API actions.
- GA LinkedIn Conversions connector hashed identifier support source LinkedIn Conversions connector supports SHA256-hashed IP, first name and last name as identifiers; Client IP automapping now hashes the IPv4 by default.
- GA Reddit Conversions connector action source and product fields source Reddit Conversions connector supports action_source, event_source_url, and product-level quantity/item_price for improved attribution and reporting.
HubSpot 1 minor update Paid media audiences
- GA Ads onboarding wizard source A step-by-step ads onboarding wizard guides choosing a network, connecting accounts, configuring lead syncing and installing pixels.
August 20264 changes
Audience Sync to Google via Data Manager API
Audience Sync to Google adds support for activating audiences through the Google Data Manager API.
Google Enhanced Conversions export via Data Manager API
New export connector uses Google's Data Manager API to keep sending enhanced conversion events to Google Ads after Google retired the legacy API.
Tealium 2 minor updates Paid media audiences
- GA Google Ad Manager Audience Integration connector PPID array mapping source Google Ad Manager Audience Integration connector supports mapping arrays of Publisher Provided Identifiers (PPIDs).
- Deprecation announced Amazon Ads Conversions connector legacy action deprecation source Legacy action in the Amazon Ads Conversions connector deprecated, reaching end of life on 2026-12-15; replace with the Send Conversion action.
July 20266 changes
LINE Ads Custom Audience migration in Yahoo! JAPAN Ads connector
Yahoo! JAPAN Ads connector now migrates LINE Ads Custom Audiences with automatic identifier mapping, ahead of LINE Ads API's October 2026 sunset.
Reddit Ads audience sync
Syncs custom segments to Reddit to target communities and build lookalike ad audiences, via the Connected Segments add-on.
Tealium 2 minor updates Paid media audiences
- GA Facebook Audiences connector structured audience metadata source Facebook Audiences connector populates audience name and description with structured metadata for customer list custom audiences.
- GA Reddit Conversions connector Conversion Access Token override source Reddit Conversions connector supports a mappable Conversion Access Token override per action for dynamic tokens by account or website.
Treasure AI 1 minor update Paid media audiences
- GA Bulk upload mode for Yelp Conversions export source Yelp Conversions API Export connector adds a bulk upload mode batching up to 1,000 conversion events per API call, reducing overhead.
HubSpot 1 minor update Paid media audiences
- GA Snapchat ad conversion event passback source Lifecycle milestones such as MQL, Meeting Booked, Won and Lost can flow back to Snapchat via its Conversions API to optimize ad campaigns.
June 20267 changes
Yelp Ads Conversion API export connector
New connector sends offline and server-side conversion events from Treasure AI to Yelp Ads for attribution and ROAS measurement.
Google Campaign Manager 360 enhanced conversions export
New connector sends conversion data to Google Campaign Manager 360 tied to Floodlight activities, for cross-channel attribution reporting.
Tealium 4 minor updates Paid media audiences
- GA Facebook Conversions connector Send CRM (CAPI) Events source Facebook Conversions connector adds Send CRM (CAPI) Events, delivering CRM/lead events server-side using Meta's CRM payload structure.
- GA Viant VDP Conversion API connector Send Healthcare Conversion Event action source Viant VDP connector adds a Send Healthcare Conversion Event action with anonymized event names, PHI-safe identifiers and optional Viant/healthcare ID mappings.
- GA LinkedIn Conversions connector Click ID automapping source LinkedIn Conversions connector automatically maps LinkedIn Click ID when present, with manual mappings taking precedence.
- GA Reddit Conversions connector Click ID automapping source Reddit Conversions connector automatically populates Reddit Click ID and Reddit UUID from existing event data by default.
HubSpot 1 minor update Paid media audiences
- GA Google Ads account credit incentives source When creating a new Google Ads account from HubSpot, users can view and select from up to three personalized Google ad credit offers.
May 20263 changes
Google Ads audience integration
Syncs static and dynamic Iterable lists into Google Ads Customer Match to build lookalike audiences across paid and owned channels.
Iterable 1 minor update Paid media audiences
- GA Google Ads journey tile source A Google Ads journey tile exports audiences from Iterable journeys to Google Ads.
HubSpot 1 minor update Paid media audiences
- GA TikTok ad conversion events sync source CRM conversions from lifecycle stage changes or form submissions are sent to TikTok via the Events API to improve ad targeting.
April 20269 changes
Amazon Ads Conversion API export connector
New server-to-server connector sends conversion and customer action events from the CDP to Amazon Advertising for attribution.
Google Ads audience integration
Now GA (27 May 2026). Current summary: Syncs static and dynamic Iterable lists into Google Ads Customer Match to build lookalike audiences across paid and owned channels.
Yahoo Ads Conversion API v2 export connector
New export connector sends conversion data to Yahoo Japan's updated Conversion API endpoint, replacing the retired v1 connector.
TikTok Ads integration
Connected TikTok ad accounts show performance in Ads, attribute contacts and deals, sync HubSpot audiences, and manage pixels.
Google Ads via Data Manager API
Google Ads can be connected through Google's Data Manager API, adding new features and passwordless authentication.
Topsort destination
A new Topsort destination syncs audiences to Topsort's Segments API for retail media network campaign targeting.
Ad audience destinations for Amazon and Microsoft Ads
Adds Amazon Ads and Microsoft Ads as audience destinations for activating segments in paid media.
Tealium 2 minor updates Paid media audiences
- GA Google Ads Store Sales connector audience actions source Google Ads Store Sales connector adds support for audience actions.
- GA Reddit Conversions connector V3 API source Reddit Conversions connector adds a new action using the Reddit Conversions V3 API.
March 20262 changes
Tealium 1 minor update Paid media audiences
- GA Amazon Ads Conversions Dedupe ID mapping source Amazon Ads Conversions connector's Send Conversion action adds support for Dedupe ID mapping.
Treasure AI 1 minor update Paid media audiences
- GA OAuth 2.0 support for Verizon Media (Yahoo! Ads) connector source Verizon Media (Yahoo! Ads) export connector upgrades to OAuth 2.0 for Yahoo's DataX API, replacing the deprecated OAuth 1.0 method.
February 20263 changes
Bulk export API for Google Ads Data Manager
A new Bulk Export API sends Klaviyo events, profiles and groups directly into Google Ads for cleaner attribution.
Tealium 2 minor updates Paid media audiences
- GA Amazon Ads Conversions CAPIv2 send action source Amazon Ads Conversions connector adds a Send Conversion action supporting the Amazon Ads CAPIv2 endpoint.
- GA Google Floodlight cart data mapping source Google Floodlight connector now supports mapping cart data on conversions.
January 20267 changes
Index Exchange destination
New destination connector exports audiences from Experience Platform to Index Exchange's programmatic advertising platform.
Kevel destination
New streaming destination connector activates audiences into Kevel's UserDB and Segment Management APIs for retail media targeting.
Google Data Manager for Ads and DV360
Google Data Manager can send audiences to both Google Ads and Display & Video 360 from a single destination, with Match Booster for all sync types.
Magnite Match destination
A new Magnite Match destination sends email-based audiences to Magnite for audience matching and activation.
Match Booster name and address matching
Match Booster can match records using name and residential address when email or phone number aren't available.
Bloomreach 1 minor update Paid media audiences
- GA Adform first-party and MAID identifier support source Adform integration now supports first-party identifiers and Mobile Advertising IDs alongside cookie-based matching.
Treasure AI 1 minor update Paid media audiences
- GA Owner users list upload for Google Ads V2 export source Google Ads V2 export connector adds the ability to upload user data exclusively to the owner users list, for more precise audience uploads.