Process Manager workflow orchestration
In beta, Process Manager lets teams build and schedule workflows linking data ingestion, Query Service, segmentation, profile exports and destination activation.
Entries on this page are generated by AI from vendor sources. How AI is used
Pipelines & transformation
Building, scheduling and transforming data flows inside the platform.
| Month | Changes |
|---|---|
| 2026-01 | 1 |
| 2026-02 | 1 |
| 2026-03 | 2 |
| 2026-04 | 3 |
| 2026-05 | 1 |
| 2026-06 | 1 |
| 2026-07 | 1 |
| 2026-08 | 4 |
| 2026-09 | 8 |
| 2026-10 | 4 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 2026+1 added 11 Nov4 changes
Process Manager workflow orchestration
Now Beta (27 Oct 2026). Current summary: In beta, Process Manager lets teams build and schedule workflows linking data ingestion, Query Service, segmentation, profile exports and destination activation.
Plain-language Data Sync filters
Admins can describe the filter they want in plain language and Data Sync builds it automatically.
Tealium 1 minor update Pipelines & transformation
- GA Data Layer Enrichment access control setting source Profiles can enable or disable server-side Data Layer Enrichment, blocking unauthenticated access to the Data Layer Enrichment API and Profile Definition API when enrichment isn't used.
September 20268 changes
Orchestrated campaign data monitoring dashboard
A Campaign Orchestration tab in the Experience Platform Monitoring dashboard tracks ingestion status and freshness of the relational data feeding orchestrated campaign audiences.
Orchestrated campaign data monitoring dashboard
Now GA (28 Sep 2026). Current summary: A Campaign Orchestration tab in the Experience Platform Monitoring dashboard tracks ingestion status and freshness of the relational data feeding orchestrated campaign audiences.
SFMC Engagement 1 minor update Pipelines & transformation
- GA Case-insensitive filename date/time tokens source Automation Studio file activities now process filename date and time tokens regardless of letter case.
Treasure AI 3 minor updates Pipelines & transformation
- GA JSON-typed placeholder for Workflow templates source Treasure Workflow templates add a ${json:...} placeholder that evaluates an expression and stores the typed JSON result, instead of always producing a string.
- GA Eager option for parallel workflow task execution source Treasure Workflow's parallel task execution adds an eager option that starts the next task as soon as a running one finishes, instead of fixed batches.
- GA Scheduled Treasure AI Voice CDP export source Treasure AI Voice's CDP export now supports recurring schedules and an updated_at timestamp for incremental processing and deduplication.
HubSpot 2 minor updates Pipelines & transformation
- GA Data Agent for Starter source Data Agent, which researches contacts and companies with custom questions and saves answers to smart properties, is now available to Starter customers.
- GA Data Agent Playground source A Data Agent Playground lets users test Data Agent on live CRM records for free using pre-built scenarios.
August 20264 changes
AI enrichments
Applies LLM-based processing to real-time events or customer data via a configurable prompt, trigger and input/output attributes, producing a new event for downstream use.
Cloud Data Ingestion SQL editor
Lets teams write a SQL query against any warehouse table or view to create and edit Cloud Data Ingestion syncs, across Snowflake, Redshift, BigQuery, Databricks, and Fabric.
Cloud Data Ingestion visual mapper
A no-code option to create Cloud Data Ingestion User Attributes syncs by mapping warehouse table columns to Braze fields, for simpler cases than the SQL editor.
Connector metadata attributes as mappable values
Connector metadata attributes (connector name, action name, audience ID, event feed name) can now be mapped to vendor parameters without hardcoding.
July 20261 change
Sync mapping JSON column spread
Sync mappings can spread a JSON or object column so each key becomes its own destination field, on Marketo, Adobe Target and Google Sheets.
June 20261 change
Workflow concurrency pools
Workflow pools let administrators cap how many workflow attempts in a chosen group run concurrently, preventing one group from starving others.
May 20261 change
Workflow Trigger
Workflow Trigger automatically starts a downstream workflow attempt when an upstream workflow succeeds, replacing manual call/require dependencies.
April 20263 changes
Function transformations for cloud data sources
Function transformations for cloud data sources in EventStream or CloudStream, for normalization, PII masking, enrichment and cleansing.
Sync array column expansion
Array expansion fans out array-typed source columns into individual destination rows, enabling one-to-many syncs.
HubSpot 1 minor update Pipelines & transformation
- GA Required/optional tokens for Data Agent prompts source Data Agent prompts support multiple tokens flagged required or optional, so prompts skip without charging credits when required context is missing.
March 20262 changes
Databricks Workflow Operator
New Databricks Workflow Operator lets Treasure Workflow submit and manage SQL and ETL processing directly on a customer's Databricks environment.
Snowflake Workflow Operator
New Snowflake Workflow Operator lets Treasure Workflow run SQL directly on a customer's Snowflake warehouse for ETL and data prep steps.
February 20261 change
Bloomreach 1 minor update Data quality & contracts
- GA Item collections record validation and bulk field mapping source New Records view surfaces all fields across item collection records, and fields can be bulk-mapped to suggested attributes.
January 20261 change
Item collections data transformation tools
Item collections add custom code-based expressions, variant aggregation methods, schema import/export, change review and configuration revert.